This video is a product spotlight from the 2025 SHOT Show, featuring Raegan Hunsaker from Black Rifle Coffee Company. The discussion focuses on new caffeinated beverages being launched for 2025. Black Rifle Coffee Company, a Veteran-founded business established in 2014, is the official caffeine sponsor of SHOT Show and will have beverages available at various locations within the event. They are also sponsoring the SHOT Show Buyer Lounge at booth 11264 in the Venetian Expo, Level 2, offering a place for attendees to relax and refuel. The company's mission is to serve coffee and culture to those who love America and to honor those who protect the country.
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