This video documents Brad Gildenblatt's progression with Amyotrophic Lateral Sclerosis (ALS) and the family's efforts to support him. It details the physical challenges he faces, from initial leg weakness to complete dependence on family and medical equipment like feeding tubes and breathing machines. The video also highlights fundraising efforts, including merchandise sales to help Brad and his family, and encourages viewers to donate to ALS research via every90minutes.org. The ice bucket challenge aspect signifies the viral nature of ALS awareness campaigns.
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