This clip from an NSSF webinar features Joseph Maxwell, founder of SwiftOtter, debunking the myth that simply putting firearms inventory online will attract customers. He emphasizes that unlike physical stores, online firearm sales require specific strategies for profitability. Maxwell is set to present a session on "Firearm E-Commerce Mastery" at the NSSF's Range-Retailer Business Expo on July 16th, offering a deep dive into effective online business building for the firearm industry. The video promotes registration for the expo and provides links to NSSF and SHOT Show resources.
You've reached the end! 1 videos loaded.
