This video features a Q&A session from SHOT Show 2025 with Tim Lang and Sarah Parkhurst from Ann Arbor Arms. They discuss their upcoming SHOT Show University presentation, "Unlocking Loyalty in the Membership Era: Strategies for Retaining Memberships in Your Business." The conversation highlights the importance of personalized engagement, value-driven offerings, and staff involvement in building long-term customer loyalty, particularly for businesses like Ann Arbor Arms, a shooting range and firearm safety education provider in Michigan. They also share their perspectives on the value of attending SHOT Show and their expectations for 2025.
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