This video features an interview with Chris Lorenzo, Vice President and Brand General Manager for Rocky Brands, during SHOT Show. He discusses new product lines and partnerships for Rocky Brands and The Original Muck Boot Company in 2025. The interview highlights the importance of SHOT Show as an industry event and touches on Rocky Brands' reputation for premium outdoor, work, public service, and military footwear, as well as apparel and accessories, emphasizing innovation, quality, and durability.
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