Building Better Ranges: Why NexGen Never Misses The Expo
This video features Jeff Swanson, Managing Member of NexGen Range Consulting, discussing strategies for successfully launching and growing shooting sports facilities. Speaking at the NSSF Range-Retailer Business Expo™, Swanson shares over 100 range openings worth of real-world advice covering business planning, market evaluation, profit center expansion, and the role of the NSSF in supporting thriving businesses. The content is aimed at individuals looking to open a new range or scale an existing operation, offering actionable insights for the shooting sports industry.






