Ruger President Mike Fifer on the Million Gun Challenge & More
This video features an interview with Ruger President & CEO Mike Fifer, hosted by American Rifleman Editor-in-Chief Mark Keefe. The discussion centers around the "Ruger Million Gun Challenge" and other topics relevant to the firearms industry and enthusiasts. It offers insights from a key figure at a major firearms manufacturer, likely touching on company initiatives, product development, and the broader gun culture.










