SIG SAUER M400 TREAD: Blood, Sweat & Motorcycles (Commercial)
This commercial for the SIG SAUER M400 TREAD rifle blends the theme of hard work and freedom with the shooting experience. It highlights the rifle's features, such as its optics-ready aluminum frame, 16" stainless steel barrel, free-floating M-LOK handguard, and ambidextrous controls. The video also showcases various TREAD branded accessories, including optics, iron sights, compensators, and charging handles, emphasizing customization and the ability for consumers to 'grow' their setup. The imagery of motorcycles and a day at the range is used to evoke a sense of passion and personal liberty.










