This video addresses the current ammunition crisis, highlighting the difficulty for citizens to acquire quality ammo at reasonable prices. The creators have developed a solution by bundling steel targets with ammunition, allowing them to sell ammunition below cost at $0.50 per round, which is still considered expensive but a better option than current market rates of up to $0.90 per round for 5.56. They emphasize that this offering is for serious shooters who want to continue training, not for stockpiling. The video encourages investing in skills rather than just accumulating guns and gear, and promotes their steel target systems.
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