This video discusses a feminist cafe in Brunswick, Melbourne, that implemented a 'man tax' (18% surcharge for men) to address the gender pay gap. The cafe, "Handsome Her," aimed to combat systemic oppression by charging men more, with the intention of using the extra revenue to subsidize wages for female staff. Despite its unique approach, the cafe struggled financially and closed down less than two years after opening. The video frames this as a failure of 'woke' business practices and highlights the irony of the situation.
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