This video from the Official NRA YouTube Channel features MidwayUSA and the Potterfield Family at the -ILA Leadership Forum 2023. The description emphasizes the NRA's role as America's preeminent gun rights organization, dedicated to defending Second Amendment rights, preserving hunting and shooting traditions, and providing firearms education. It highlights the NRA's history, advocacy efforts in Congress and state legislatures, and encourages viewers to join, subscribe, and engage with their publications and safety courses.
This episode of Armed & Fabulous profiles the Potterfield family, highlighting their deep roots in shooting sports and their entrepreneurial success with MidwayUSA. Brenda Potterfield's early hunting experiences with her father laid the foundation for a lifelong passion. She and her husband Larry, a Vietnam veteran, built MidwayUSA from a small gun shop into a major mail-order company for ammunition and firearm accessories. Their daughter Sara, now VP of Public Relations, grew up in the business and shares a passion for hunting with her mother and her own young daughter, Eliza. The family are strong advocates for the Second Amendment and have been long-time sponsors of NRA events, embodying the vital role of family and entrepreneurship in promoting hunting and shooting sports.
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