Armed & Fabulous | S3 E1: "A Family Affair: The Potterfield Ladies"
This episode of Armed & Fabulous profiles the Potterfield family, highlighting their deep roots in shooting sports and their entrepreneurial success with MidwayUSA. Brenda Potterfield's early hunting experiences with her father laid the foundation for a lifelong passion. She and her husband Larry, a Vietnam veteran, built MidwayUSA from a small gun shop into a major mail-order company for ammunition and firearm accessories. Their daughter Sara, now VP of Public Relations, grew up in the business and shares a passion for hunting with her mother and her own young daughter, Eliza. The family are strong advocates for the Second Amendment and have been long-time sponsors of NRA events, embodying the vital role of family and entrepreneurship in promoting hunting and shooting sports.







