This video from NRA Women, presented by Smith & Wesson, features the Potterfield family, highlighting their long-standing tradition with firearms. Brenda, Sara, and Eliza Potterfield share their experiences, which span hunting, clay target shooting, and their family business, MidwayUSA. The profile emphasizes how firearms and related activities are integral to the Potterfield family's heritage and lifestyle.
This episode of Armed & Fabulous profiles the Potterfield family, highlighting their deep roots in shooting sports and their entrepreneurial success with MidwayUSA. Brenda Potterfield's early hunting experiences with her father laid the foundation for a lifelong passion. She and her husband Larry, a Vietnam veteran, built MidwayUSA from a small gun shop into a major mail-order company for ammunition and firearm accessories. Their daughter Sara, now VP of Public Relations, grew up in the business and shares a passion for hunting with her mother and her own young daughter, Eliza. The family are strong advocates for the Second Amendment and have been long-time sponsors of NRA events, embodying the vital role of family and entrepreneurship in promoting hunting and shooting sports.
This video features Larry Potterfield and his family from MidwayUSA presenting a $7 million check to the NRA-ILA. The donation represents the cumulative amount contributed by MidwayUSA customers through the NRA Round-Up program since 1992. The program allows customers to round up their order totals to the next highest dollar, with the difference going to the NRA-ILA endowment to support the fight against anti-gun initiatives. The check presentation took place at the Celebration of American Values Leadership Forum in April 2012.
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