This video features Larry and Brenda Potterfield expressing gratitude to students, parents, teachers, staff, and volunteers involved in The Youth Wildlife Conservation Experience. Founded by Larry Potterfield, the program financially supports local high school students attending conservation conventions. These conventions aim to educate students on the positive aspects of shooting and hunting, fostering an understanding of wildlife conservation through these activities.
This video recognizes Larry Potterfield, Founder and CEO of MidwayUSA, for receiving the 2014 Outdoor Channel Lifetime Achievement Award. The award, presented by Wayne LaPierre of the NRA, celebrates individuals significantly impacting the shooting sports industry. Potterfield's achievements include developing programs that benefit the Second Amendment and youth sporting activities, such as the NRA Round-Up, Friends of NRA, and the Scholastic Shooting Trust. This honor highlights his extensive contributions to conservation and the shooting sports community.
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