This video features Slaton White, editor of SHOT Business, discussing SHOT Show University and his keynote seminar. The seminar focused on the critical interplay of customer service, inventory management, and product knowledge in creating a successful firearms retail environment. White also integrates insights from the "Undercover Shopper" column to highlight the customer's perspective in firearm retail establishments. The discussion emphasizes the challenges specific to retail and range operations, with SHOT Show University offering tailored tracks for both new and experienced operators.
This video features an interview with Larry Potterfield, Founder and CEO of MidwayUSA, and Steve Dooley, President of Outdoor Hub. Potterfield discusses how MidwayUSA achieves high levels of customer satisfaction, specifically highlighting the addition of Nitro Express Shipping. The content focuses on the operational aspects and customer service strategies of a major online firearms and outdoor product retailer.
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