This video features Slaton White, editor of SHOT Business, discussing SHOT Show University and his keynote seminar. The seminar focused on the critical interplay of customer service, inventory management, and product knowledge in creating a successful firearms retail environment. White also integrates insights from the "Undercover Shopper" column to highlight the customer's perspective in firearm retail establishments. The discussion emphasizes the challenges specific to retail and range operations, with SHOT Show University offering tailored tracks for both new and experienced operators.
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